Product Management Training Overview
This training is designed for professionals who are either working in or aspiring to enter the field of product management. It covers core concepts, key processes, and best practices. Participants will learn all stages of product management—from idea generation and strategy to market research, MVP development, and product launch.
1. Introduction to Product Management
-
What is Product Management?
-
Roles and Responsibilities of a Product Manager
-
Collaborating with Technical, Design, Development, and Business Teams
-
Product Lifecycle
2. Idea Generation
-
How to Generate Product Ideas
-
PESTEL Analysis
-
Six Thinking Hats Technique
-
Benchmarking
3. Building Product Strategy & Vision
-
What is a Product Vision?
-
Identifying Target Audience and User Needs
-
Measuring Success with KPIs and OKRs
-
Product Vision, MVP, and Roadmap
-
Workshop #1: Define Product Vision, MVP, and Roadmap for a Sample Product
4. Market Research & Competitor Analysis
-
Types of Market Research (Primary & Secondary)
-
Competitor Analysis and Techniques
-
Market Evaluation
-
Calculating Market Size
5. User Research & Collecting Feedback
-
Identifying the Target Audience
-
Persona Creation
-
Choosing Research Methods
-
Data Collection and Analysis
-
Selecting Participant Candidates
-
Workshop #2: Persona Development and Customer Journey Mapping
6. Product Design & Development
-
Prioritization Models (MoSCoW, RICE, KANO Analysis)
-
User Interface Design and User Experience (UI/UX)
-
No-Code Tools for Automation and Workflow Management
-
A/B Testing and Optimization
-
Workshop #3: Evaluating Feature Performance Based on A/B Test Results
7. Product Launch, Go-To-Market Strategy & Product Analytics
-
Defining Launch Strategy (Big Bang vs Soft Launch)
-
Product Pricing Models
-
Testing Product-Market Fit
-
Analyzing Product Usage Data
-
Retention, Churn, and Engagement Metrics
-
User Acquisition & Growth Strategies
